Step 6 - Increase Traffic
Now that your wonderful website exists, we need to put our marketing, advertising and public relation skills to work so we can drive traffic to our website! There are several great ways to do this:
Search Engine Optimization
Search engines are a huge source of traffic and we can maximize traffic by
doing some very simple things within our own website. It's mostly a matter
of including a webpage title, keywords and other <head> elements in
each of your webpages. And, of course, making sure your content is full of
keyword rich vocabulary!
Visit Website Forums
Become an active member of a forum that shares your websites topic. There
are forums on nearly every subject and topic known to man. Contribute, offering
your 'expert opinion' and sometimes suggesting relevant articles on your website
when necessary. Word of the wise - avoid anything remotely approaching spamming.
Everyone hates spamemrs!
Generate Links
One of the most important factors in determining how well your website performs
in the search engine rankings is the quantity and quality of incoming links.
When other websites link to you it counted as a vote of confidence. When well
respected websites link to you, the implications are amplified. Correspond
with other webmasters, write articles linking to your website, do everything
you can to recieve quality incoming links.... and you will prosper!
Advertising
You host advertisements on your website with Google Adsense. To be on the
advertising side of the fence, use Google Adwords. It works wonders and should
be your primary source of paid advertising when you first start. You can expand
to other advertising outlets later. A modest campaign of $5 a day will work
wonders... and help you grow to bigger and better things.
Now... closely monitor your website, constantly add and edit elements, and optimize your profits. You are well on your way to building a website that earns money!